As you go about preparing your exhibit for the next trade show on your schedule that you’ll soon be attending, you may be predisposed to think that the regular attendees visiting the show are your primary focus group when considering how to shape your sales message. After all, the opportunity to see these prospects is [...]
Trade Show Exhibits for New Companies Working for a start-up company normally requires an all out commitment to the team. For one, there is the necessity of doing things from the ground up so as to construct a business that is self-sufficient and viable in the industry; this often requires employees to wear many hats; [...]
Trade Show Displays Help Identify a Business. Be specific when communicating your companies purpose in the marketplace. Have you ever observed a business – when walking down the aisle at a trade show – and nothing that you see in any of their advertising gives you any hint-initially-about what they do and what products or [...]
Trade Show electrical has sure changed over the past 35 years, This isn’t just a phenomena with rentals; it’s occurring with all displays that are in trade shows. Thirty years ago, you could purchase a 5 amp outlet for $20-$30 and plug in your extension cords and be on your way. Seldom would there ever [...]
How trade show electrical has changed in the last 30 years!, not simply for display rentals, but for all trade show booths. Thirty years ago, you could buy a 500 watt outlet for $20-$30 and get out your extension cords, and plug in all your own equipment, without even having to check with the electricians,. [...]
Recently I blogged about display rentals for trade shows and I discussed the importance of renting a product that when combined with a suitable graphic package, wouldn’t look like a rental,however not too far behind that recommendation is the importance of keeping your eye focused on several other variables when renting a exhibit for a [...]
The exhibit rental business has been around for many years, because for as long as exhibits and displays have been around, there has always been business people that were more than anxious to rent you a exhibit rather than sell it to you no matter how sophisticated the industry becomes, renting an exhibit to somebody [...]
A few weeks ago in an article I wrote I laid out my feelings after coming in contact with Pop Up Displays from a time before I was in the trade show industry, and this gave my perspective a little more believability because at that time I was not associated with the industry itself. There [...]
As you go about preparing your exhibit for the next trade show on your schedule that you’ll be attending pretty soon, you may be predisposed to think that the normal attendees visiting the show are your main focus group when considering how to craft your sales message. I guess that’s why you prepare for these [...]